I think it’s great that Starbucks is committed to the environment. Shouldn’t every organization be concerned about it? Of course they should. Okay, sounds great so far. What about this:

Starbucks is committed to reducing our environmental impact through increased use of post-consumer recycled materials. Help us help the planet.

WHAT? Talk about buzzword central. Here’s what they’re really saying “We love the planet. That’s why this sleeve is made of recycled material. We wanted you to know. We want you to know that we’re thinking about the environment, okay?”

Wouldn’t it be easier if they just said “Recycled sleeve” or “We’re smart enough to recycle, you should too.”

Here’s where it gets confusing for me:

First-ever 10% post-consumer fiber cup
60% post-consumer fiber sleeve

HUH? What is that supposed to mean? It’s the first ever post-consumer cup and it’s only 10%? Shouldn’t it at least be 50%. I’m not sure what post-consumer fiber is but I’m not that impressed that it’s only 10%.

This is an interesting line:

Intended for single use only.

Hmmm. I hope they don’t mean use it once then toss it? That wouldn’t be very cool.

Also see:
Jackhole goes to Starbucks
Do Starbucks corporate employees get free coffee?
Akeelah and the Bee and the Starbucks employee