Starbucks finally switches to free Wi-Fi!

Starbucks ditches the overpriced T-mobile Wi-Fi service for free AT&T service and I couldn’t be happier. A smart decision no doubt made by once again CEO Howard Schultz. More from this Associated Press article:

SEATTLE (AP) — Starbucks Corp. and AT&T Inc. will start offering a mix of free and paid wireless Internet service in most of the global coffee retailer’s U.S. shops, beginning this spring.

The move announced Monday ends a six-year Starbucks partnership with T-Mobile, which did not include free Wi-Fi and charged higher fees than AT&T will.

Starbucks said it will give customers who use a Starbucks purchase card two hours of free wireless access per day. More time than that will cost $3.99 for a two-hour session. Monthly memberships will cost $19.99 and include access to any of AT&T’s 70,000 hot spots worldwide.

Nearly all of AT&T’s broadband Internet customers, about 12 million, will automatically have unlimited free Wi-Fi access at Starbucks, the companies said.

The deal boosts the number of AT&T hotspots in the U.S. to 17,000 — the most in the nation.

Two hours free per day. Now that’s fair. It makes sense to charge more to patrons who wish to call Starbucks their office. Freeloaders!

This is a huge blow to T-mobile. But moreover, what was Starbucks thinking? Most modern food retailers offer free Wi-Fi to entice customers into their restaurant. Starbucks was exploiting their customers. Cheers to Howie. Glad to see you back at the helm!

Also see:
Starbucks Sleeve
Jackhole goes to Starbucks
Do Starbucks corporate employees get free coffee?
Akeelah and the Bee and the Starbucks employee