Obama or Clinton – Who has the better splash page?

Forget about the two remaining democrats for now – let’s ask the all important question – who has the better splash? The splash page is what you see when you first reach a Web site. In both cases, the primary goal is to get you on the mailing list. The good news is that they both drop a cookie so you never see the page again.Let’s start with the splash pages. Both use traditional colors – red, white, and blue. Let’s workshop the splash pages:

Hillary Clinton’s splash page

Info
Requires first name, last name, email and zip code. They obviously want to know who you are and where you live. Important for getting the word out. Once the form is complete, you are redirected to the homepage.

Tagline
“Help make history” – Somewhat confusing. Does it refer to the history that will be made because it’s a first for a woman nominee? If so, that message is really more about Clinton. You can help HER make history. This tag line appeals to some but not all.

Design
Traditional non flashy design displaying Hillary’s three quarter photo. Generally photos that are shot under the chin looking up are a no no. The face does point in towards the message and that works well. The logo “Hillary for President” is confusing as it also shares this tag line “Help Make History.” There are no styles attached to the form. The GIANT submit button is a bit overkill. It’s red. It doesn’t need to be bigger than the logo.

Overall
The design is very traditional and old school.

Barack Obama’s splash page

Info
Only requires an email and zip code. This tells me the Obama camp understands the internet much better. You can add your email and zip and still remain anonymous. In all fairness, Obama uses a rather large button as well. However, Obama’s says “Learn More” which may encourage a click. Also, unlike Clinton’s splash page, you are first taken to a “Thanks for joining the movement” page then redirected to the homepage. Good feedback for the user.

Tagline”
Change we can believe in” – Obama’s tag line appeals to all. Everybody can get behind this type of inspirational message.

Design
The overall design is pleasing to the eye. The bold use of blue works well and helps to frame the message. There is a clear distinction between the logo “Obama 08″ and the inspirational tag line “Change we can believe in.” The black and white photo of Obama and his family is tastefully done. The vignette also allows the photo to breathe and bathe in the whitespace.

Overall
The design is more web 2.0 and much cleaner.I give this round to Obama. Simply on design alone.