The Lean, Green, Vector Series
Several years ago, we created an ad series to promote Foreclosure.com’s new agent listing center. The ad was to run in the leading default real estate trade publications. Thumbing through any of these default real estate pubs was like watching Scooby-Doo run past the same five houses over and over again. Nearly every ad featured a photo of a house and way too much copy. Some ads were copy driven, but not like you would expect … the whole ad WAS copy!
Our goal was to swim upstream on this one. We thought “What if we created a campaign with NO houses, NO photos, and NO long copy?” The result was the lean green vector series. With a right-read placement and the brand’s pulsating neon green background, this ad definitely stood out. Way out!
Copywriter: Tom Myers
Creative Director: Me
Illustration: Simon Oxley | Bortonia
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