Don’t be that guy!
I love the “Don’t be that guy” spots created by OLSON for Fifth Third bank. They are clever and funny at the same time without ramming the message down your throat. The problem is that I’ve never actually seen any of the spots on TV even thought Fifth Third has a presence in my town.I believe these videos are intended to be viral. With that said, it’s about time some clever spots got some air time.
The “In the dark” spot with the Snuggies is classic. They never mention the product yet the message ties beautifully back to the Fifth Third tag line at the end. Well done!
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