Hey Starbucks, FIRE YOUR COPYWRITER!

Sep 9, 2009 Author: stephen chip | Filed under: Funny, Rants, Starbucks

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

The other day I stopped in Starbucks and ordered a coffee and a muffin. My muffin was packaged in the bag above. I read the copy printed on the outside of the bag. I almost couldn’t believe it. I read it once … then again. It read like it’s written by an 8 year old kid!

Here is the copy as it appears on the bag:

Hi,
We’re making a change. Using simpler
recipes and taking out artificial
ingredients. So your food not only
tastes better, it is better. It’s a good
start. But we think it’s a good one
Hope you do too Enjoy.

Your Friends at Starbucks

P.S. More to come.

Missing punctuation, capitalization errors and overall – it lacks style!

One Response for "Hey Starbucks, FIRE YOUR COPYWRITER!"

HB October 17th, 2009 at 11:39 am 1

Ummmmm, even with your editing, isn’t the second sentence incomplete? Or, is that punctuation a comma and not a period? Gosh, I’ve seen a lot of this type of unacceptable copy writing here in New York that I’ve often corrected as part of my low paying job. Then, the ‘writer’ sends the bill for the ‘writing,’ and they receive absurd amounts of money, like $7,000 for 2 days work, and I’ve had to entirely re-write their crummy work so that it at least makes sense. Oh, and does it really take two days to create a badly written paragraph?