mindtoss is the personal blog of stephen chip, a creative director living and working in boca raton, florida

The other day a random conversation broke out about what it would be like to be a worker who cleans septic tanks. As you can imagine, the jokes ensued. A crappy job with crappy wages. What do you do? I work with crap all day, and you? So after about 5 minutes or so, all jokes were exhausted.
Speaking of crap, here is an ad that makes a point… I guess. I especially like the title “There are better ways to make career”. Click here to see different angles.
You would never be able to get away with anything like this in the states. Everyone is far too PC and uptight.

The (RED) campaign, which celebrities like Bono, Christy Turlington, Oprah Winfrey, Chris Rock, Steven Spielberg endorsed, has apparantly failed miserably. The campaign’s intent was to raise millions for Aids in Africa. Even myspace.com got in on the act as a media sponsor.
The campaign has only brought in 18 million to date. Seems like a pretty good figure, right? Well compared to the advertising budget of up to 100 million – it turns out it’s not such a good take.
According to Advertising Age:
The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business. It threatens to spur a backlash, not just against the Red campaign — which ambitiously set out to change the cause-marketing model by allowing partners to profit from charity — but also for the brands involved.
Maybe bono has an extra $18 million lying around to match the dismal figure. Buy less crap has put up an outstanding site which mocks our boy Bono and the whole red campaign with a simple message – Buy (Less). Give more.
Right on.