The Lean, Green, Vector Series

Several years ago, we created an ad series to promote Foreclosure.com’s new agent listing center. The ad was to run in the leading default real estate trade publications. Thumbing through any of these default real estate pubs was like watching Scooby-Doo run past the same five houses over and over again. Nearly every ad featured a photo of a house and way too much copy. Some ads were copy driven, but not like you would expect … the whole ad WAS copy!

Our goal was to swim upstream on this one. We thought “What if we created a campaign with NO houses, NO photos, and NO long copy?” The result was the lean green vector series. With a right-read placement and the brand’s pulsating neon green background, this ad definitely stood out. Way out!

Copywriter: Tom Myers
Creative Director: Me
Illustration: Simon Oxley | Bortonia

The world’s tallest buildings

Did you ever wonder where you can see the world’s tallest buildings side by side? Wonder no more. Simply head over to skyscraperpage.com. This site is chock-full of amazing facts and renderings.

Super Mario reality style

Artist Mike Mitchell’s inventive take on the NES classic. Well done. Check out some of Mike’s other artwork. I love the creepy Mickey Mouse.

Ikea rules!

Ikea is probably one of the best known global brands. Thank god they finally built one in my neck of the woods.

Their top notch design, no nonsense approach is at the heart of their success. It’s hard to walk through, what seems like miles of aisles, and leave empty handed.

Posted from iPhone.

Posters worthy of framing

Most posters these days are either tired or boring. So it’s refreshing to see some very unique retro inspired posters. Check ‘em out over at theposterlist.com. These babies are definitely worth the paper they’re printed on. Only $11 bucks! ($10.99 to be exact)

Clever bathroom signs

These are only a handful of clever bathroom signs I found over at the toilet sign blog. I imagine the possibilities are endless…

Four artists, two countries, thirty-six weeks, one sketchbook

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The concept is simple. The artwork is stunning.
Here’s how the sketchbook was created:

For thirty-six weeks, a sketchbook was sent in random order between four artists: two in Brooklyn, two in Belfast.

Every Wednesday, one participant would receive book. In order to maintain schedule, it was sent out the following Monday, giving each artist five days to complete a spread in response to the one that preceded it.

A small portion of each entry extends on to the following page. Beyond this, there was no communication between the artists concerning the content of book during its making.

book’s first trip across the Atlantic was on 2 June, 2003. Its final trip was on 2 February, 2004. By the time it was completed, book had traveled over sixty thousand miles.

Shortly after the book was completed in 2004, the four artists sat down in a room together to discuss what the meaning was behind each spread and how it was interpreted. They did so over a bottle of whiskey.

The artwork was was reproduced and exhibited in Belfast. Each spread was set up at it’s own viewing station. At each station were headphones to listen to the round table discussion about the book.

The book can viewed in it’s entirety at LookAtaBook.com. In addition to viewing there is an option to listen to the artists discussing each spread. It’s very moving to hear the interpretation verses the actual artists intent. I found myself laughing right along as though I were in the room with them. It would have been interesting if a documentary was made of the whole event from start to finish.

The artists:
mac premo
oliver jeffers
duke riley
rory jeffers