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	<title>mindtoss - musings, stylings, rants &#187; Branding</title>
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		<title>Star Wars Adidas Collection</title>
		<link>http://www.mindtoss.com/2010/01/22/star-wars-adidas-collection/</link>
		<comments>http://www.mindtoss.com/2010/01/22/star-wars-adidas-collection/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 13:13:38 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gift Idea]]></category>
		<category><![CDATA[Interesting]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=1062</guid>
		<description><![CDATA[Attention geeks everywhere! Check the new Adidas Star Wars Collection. Now you can dress up that Darth Vader costume with the real deal – official Adidas Star Wars shoes. You [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1063" src="http://www.mindtoss.com/wp-content/uploads/2010/01/SWA_01.jpg" alt="Star Wars Adidas" width="450" height="314" /></p>
<p><img class="alignnone size-full wp-image-1063" src="http://www.mindtoss.com/wp-content/uploads/2010/01/SWA_02.jpg" alt="Star Wars Adidas" width="450" height="314" /></p>
<p><img class="alignnone size-full wp-image-1063" src="http://www.mindtoss.com/wp-content/uploads/2010/01/SWA_03.jpg" alt="Star Wars Adidas" width="450" height="314" /></p>
<p><img class="alignnone size-full wp-image-1063" src="http://www.mindtoss.com/wp-content/uploads/2010/01/SWA_04.jpg" alt="Star Wars Adidas" width="450" height="314" /></p>
<p><img class="alignnone size-full wp-image-1063" src="http://www.mindtoss.com/wp-content/uploads/2010/01/SWA_05.jpg" alt="Star Wars Adidas" width="450" height="314" /></p>
<h2>Attention geeks everywhere!</h2>
<p>Check the new <a title="Adidas Star Wars Collection" href="http://www.adidas.com/originals/us/#/content/starwars" target="_blank">Adidas Star Wars Collection</a>. Now you can dress up that Darth Vader costume with the real deal – official Adidas Star Wars shoes. You will be the envy of the neighborhood. Imagine the possibilites &#8230; Dressing up like Chewbacca and donning a pair of Stormtrooper specials. Pretty slick, indeed.</p>
<p>When I first saw this collection, I almost thought I had been punked. I checked the URL and sure enough it was Adidas.com. Growing up watching the first Star Wars movies, I imagined that in 2010 we would be zooming around in flying machines circling monstrous buildings. Although that didn&#8217;t happen, the Official Adidas Star Wars collection did. My questions is, &#8220;Why did it take 33 years?&#8221;<br />
<br><script type="text/javascript"><!--
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		<title>The top ten Google logos of 2009</title>
		<link>http://www.mindtoss.com/2009/12/22/the-top-ten-google-logos-of-2009/</link>
		<comments>http://www.mindtoss.com/2009/12/22/the-top-ten-google-logos-of-2009/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 13:32:24 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=692</guid>
		<description><![CDATA[So here are the top ten Google logos of 2009 in random order (According to me!) 01 – Mar 02, 2009 Happy Birthday Dr. Seuss! Courtesy of Dr. Seuss Enterprises [...]]]></description>
			<content:encoded><![CDATA[<p>So here are the top ten Google logos of 2009 in random order (According to me!)</p>
<h3>01 – Mar 02, 2009<br />
Happy Birthday Dr. Seuss! Courtesy of Dr. Seuss Enterprises</h3>
<p><img title="Happy Birthday Dr. Seuss! Courtesy of Dr. Seuss Enterprises" src="http://www.google.ca/logos/drseuss09.gif" alt="Happy Birthday Dr. Seuss! Courtesy of Dr. Seuss Enterprises" /></p>
<h3 id="logo-electionday09_il">02 – Feb 10, 2009<br />
Israeli Election Day &#8211; (Israel)</h3>
<p><img title="Israeli Election Day" src="http://www.google.com/logos/electionday09_il.gif" alt="Israeli Election Day" /></p>
<h3 id="logo-marycassatt09">03 – May 22, 2009<br />
Mary Cassatt&#8217;s Birthday &#8211; (Global)</h3>
<p><img title="Mary Cassatt's Birthday" src="http://www.google.com/logos/marycassatt09.gif" alt="Mary Cassatt's Birthday" /></p>
<h3 id="logo-popov09">04 – May 07, 2009<br />
Alexander Popov&#8217;s Invention of the Radio &#8211; (Russia, Ukraine, Belarus)</h3>
<p><img title="Alexander Popov's Invention of the Radio" src="http://www.google.com/logos/popov09.gif" alt="Alexander Popov's Invention of the Radio" /></p>
<h3 id="logo-samuelmorse09">05 – Apr 27, 2009<br />
Samuel Morse&#8217;s Birthday &#8211; (Global)</h3>
<p><img title="Samuel Morse's Birthday" src="http://www.google.com/logos/samuelmorse09.gif" alt="Samuel Morse's Birthday" /></p>
<p><span id="more-692"></span></p>
<h3 id="logo-hgwells09">06 – Sep 21, 2009<br />
H.G. Wells&#8217; Birthday &#8211; (Selected Countries)</h3>
<p><img title="H.G. Wells' Birthday" src="http://www.google.com/logos/hgwells09.gif" alt="H.G. Wells' Birthday" /></p>
<h3 id="logo-goog_e">07 – Sep 15, 2009<br />
Crop Circles &#8211; (Selected Countries)</h3>
<p><img title="Crop Circles" src="http://www.google.com/logos/goog_e.gif" alt="Crop Circles" /></p>
<h3 id="logo-comic-con09">08 – Jul 23, 2009<br />
Comic-Con® 2009 &#8211; Design and pencil Jim Lee, ink by Scott Williams, and color by Alex Sinclair, © <a href="http://www.dccomics.com/dccomics/">DC Comics</a> &#8211; (US)</h3>
<p><img title="Comic-Con® 2009 - Design and pencil Jim Lee, ink by Scott Williams, and color by Alex Sinclair, © DC Comics" src="http://www.google.com/logos/comic-con09.gif" alt="Comic-Con® 2009 - Design and pencil Jim Lee, ink by Scott Williams, and color by Alex Sinclair, © DC Comics" /></p>
<h3 id="logo-aztecsunstone09">09 – Dec 17, 2009<br />
Discovery of the Aztec Sun Stone &#8211; (Mexico)</h3>
<p><img title="Discovery of the Aztec Sun Stone " src="http://www.google.com/logos/aztecsunstone09.gif" alt="Discovery of the Aztec Sun Stone " /></p>
<h3 id="logo-noguchi09-hp">10 – Nov 17, 2009<br />
Isamu Noguchi&#8217;s Birthday &#8211; (Japan)</h3>
<p><img title="Isamu Noguchi's Birthday" src="http://www.google.com/logos/noguchi09-hp.gif" alt="Isamu Noguchi's Birthday" /></p>
<h3 id="logo-berlinwall09-hp">11 – Nov 09, 2009<br />
20th Anniversary of the Fall of the Berlin Wall &#8211; (Germany)</h3>
<p><img title="20th Anniversary of the Fall of the Berlin Wall" src="http://www.google.com/logos/berlinwall09-hp.gif" alt="20th Anniversary of the Fall of the Berlin Wall" /></p>
<h3 id="logo-wallaceandgromit09">12 – Nov 04, 2009<br />
20th Anniversary of the Wallace and Gromit Characters &#8211; (Selected Global)</h3>
<p><img title="20th Anniversary of the Wallace and Gromit Characters" src="http://www.google.com/logos/wallaceandgromit09.gif" alt="20th Anniversary of the Wallace and Gromit Characters" /></p>
<h3 id="logo-loy_krathong09">13 – Nov 02, 2009<br />
Loy Krathong &#8211; (Thailand)</h3>
<p><img title="Loy Krathong " src="http://www.google.com/logos/loy_krathong09.gif" alt="Loy Krathong " /></p>
<h3 id="logo-purkinje-hp">14 – Dec 18, 2009<br />
Jan Evangelista Purkyne&#8217;s Birthday &#8211; (Czech Republic)</h3>
<p><img title="Jan Evangelista Purkyne's Birthday" src="http://www.google.com/logos/purkinje-hp.gif" alt="Jan Evangelista Purkyne's Birthday" /></p>
<p>I tossed a few bonus logos in there because it was tough picking only 10! See all the Google logos from 2009 <a title="Google logos – 2009" href="http://www.google.com/logos/logos09-1.html" target="_blank">here</a>.</p>
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		<title>Thought provoking UK graffiti artist Banksy</title>
		<link>http://www.mindtoss.com/2009/12/20/thought-provoking-uk-graffiti-artist-banksy/</link>
		<comments>http://www.mindtoss.com/2009/12/20/thought-provoking-uk-graffiti-artist-banksy/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 17:27:17 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=674</guid>
		<description><![CDATA[Banksy is a anonymous graffiti artist from the UK. His work is quite extraordinary and has a social commentary angle. According to Wikipedia: He is believed to be a native [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-669" title="flower" src="http://www.mindtoss.com/wp-content/uploads/2009/12/flower.jpg" alt="Banksy" width="450" height="311" /></p>
<p><img class="alignnone size-full wp-image-671" title="ratgirl" src="http://www.mindtoss.com/wp-content/uploads/2009/12/ratgirl.jpg" alt="Banksy" width="450" height="442" /></p>
<p><img class="alignnone size-full wp-image-670" title="no_ball_games" src="http://www.mindtoss.com/wp-content/uploads/2009/12/no_ball_games.jpg" alt="Banksy" width="450" height="253" /></p>
<p><img class="alignnone size-full wp-image-672" title="steamroller" src="http://www.mindtoss.com/wp-content/uploads/2009/12/steamroller.jpg" alt="Banksy" width="450" height="295" /></p>
<p>Banksy is a anonymous graffiti artist from the UK. His work is quite extraordinary and has a social commentary angle. According to <a title="Banksy" href="http://en.wikipedia.org/wiki/Banksy" target="_blank">Wikipedia</a>:</p>
<blockquote><p>He is believed to be a native of <a title="Yate" href="http://en.wikipedia.org/wiki/Yate">Yate</a>, <a title="South Gloucestershire" href="http://en.wikipedia.org/wiki/South_Gloucestershire">South Gloucestershire</a>, near <a title="Bristol" href="http://en.wikipedia.org/wiki/Bristol">Bristol</a><sup id="cite_ref-bbctrail_1-1"><a href="http://en.wikipedia.org/wiki/Banksy#cite_note-bbctrail-1">[2]</a></sup> and to have been born in 1974,<sup id="cite_ref-4"><a href="http://en.wikipedia.org/wiki/Banksy#cite_note-4">[5]</a></sup> but there is substantial public uncertainty about his identity and personal and biographical details.<sup id="cite_ref-5"><a href="http://en.wikipedia.org/wiki/Banksy#cite_note-5">[6]</a></sup> According to Tristan Manco, Banksy &#8220;was born in 1974 and raised in Bristol, England. The son of a photocopier technician, he trained as a butcher but became involved in graffiti during the great Bristol aerosol boom of the late 1980s.&#8221;<sup id="cite_ref-6"><a href="http://en.wikipedia.org/wiki/Banksy#cite_note-6">[7]</a></sup> His artworks are often <a title="Satirical" href="http://en.wikipedia.org/wiki/Satirical">satirical</a> pieces of art on topics such as politics, culture, and ethics. His <a title="Street art" href="http://en.wikipedia.org/wiki/Street_art">street art</a>, which combines graffiti writing with a distinctive <a title="Stencil" href="http://en.wikipedia.org/wiki/Stencil">stencilling</a> technique, is similar to <a title="Blek le Rat" href="http://en.wikipedia.org/wiki/Blek_le_Rat">Blek le Rat</a>, who began to work with stencils in 1981 in Paris and members of the <a title="Anarcho-punk" href="http://en.wikipedia.org/wiki/Anarcho-punk">anarcho-punk</a> band <a title="Crass" href="http://en.wikipedia.org/wiki/Crass">Crass</a> who maintained a graffiti stencil campaign on the London Tube System in the late 1970s and early 1980s. His art has appeared in cities around the world.<sup id="cite_ref-7"><a href="http://en.wikipedia.org/wiki/Banksy#cite_note-7">[8]</a></sup> Banksy&#8217;s work was born out of the <a title="Bristol underground scene" href="http://en.wikipedia.org/wiki/Bristol_underground_scene">Bristol underground scene</a> which involved collaborations between artists and musicians.</p>
<p><sup id="cite_ref-9"><a href="http://en.wikipedia.org/wiki/Banksy#cite_note-9"></a></sup></p></blockquote>
<p>One of the most impressive things about Banksy is that he doesn&#8217;t sell photos or merchandising of his work. Instead, he posts high resolution images on his <a title="banksy.co.uk/shop/" href="http://www.banksy.co.uk/shop/index.html" target="_self">Web site</a> and encourages people to make their own stuff. He only asks that it is for non-commercial use. Very generous and true to the intention of the art work.</p>
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		<title>You Suck! Oh, wait a minute &#8230;</title>
		<link>http://www.mindtoss.com/2009/11/17/you-suck-oh-wait-a-minute/</link>
		<comments>http://www.mindtoss.com/2009/11/17/you-suck-oh-wait-a-minute/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 11:59:33 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=602</guid>
		<description><![CDATA[I attended the National Association of Realtors show this past weekend in San Diego, California. I was shocked when I first saw the billboard at this booth and noticed what [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-600" title="you_suck" src="http://www.mindtoss.com/wp-content/uploads/2009/11/you_suck.jpg" alt="you_suck" width="450" height="507" /></p>
<p><img class="alignnone size-full wp-image-601" title="your_success" src="http://www.mindtoss.com/wp-content/uploads/2009/11/your_success.jpg" alt="your_success" width="450" height="287" /></p>
<p>I attended the National Association of Realtors show this past weekend in San Diego, California. I was shocked when I first saw the billboard at this booth and noticed what appeared to say &#8220;You Suck.&#8221; I was anxious to find out who would display such an audacious message. After approaching the billboard from a different angle, I noticed that it really said &#8220;YOUR SUCCESS.&#8221; I was curious if this was intentional or completely accidental.  Unfortunately, the message didn&#8217;t turn out to be the insult I had first perceived. Either way, because of the position, it mostly looked like &#8220;YOU SUCK.&#8221;</p>
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		<title>The IE6 disclaimer I wish I had written</title>
		<link>http://www.mindtoss.com/2009/10/17/the-ie6-disclaimer-i-wish-i-had-written/</link>
		<comments>http://www.mindtoss.com/2009/10/17/the-ie6-disclaimer-i-wish-i-had-written/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 13:12:39 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cluebag]]></category>
		<category><![CDATA[Funny]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=575</guid>
		<description><![CDATA[Saw this on NewToYork.com. Scroll down to the bottom and you will see this little gem: Hi, if you are coming to this site via Internet Explorer 6, you might [...]]]></description>
			<content:encoded><![CDATA[<p>Saw this on <a href="http://www.newtoyork.com" target="_blank">NewToYork.com</a>. Scroll down to the bottom and you will see this little gem:</p>
<blockquote><p>Hi, if you are coming to this site via Internet Explorer 6, you might not be getting the best experience possible. Honestly, I can&#8217;t even begin to think about what your entire experience on the internet must be like? (&#8230;probably like riding a bike on the highway while cars blow by you on their way to Costco to get gallons of mayonnaise and 60-inch plasma TV&#8217;s). How will you ever be able to use this website?????? You wont. You&#8217;re an asshole and your browser is an asshole. So look, I&#8217;m going to be honest: I kind of hate you. BUT we c-a-n make this work. Here is what I am going to need you to do: fire up your Toshiba ShitBook© that weighs about 45 pounds, wipe the Cheeto dust off the screen, download Safari ( http://www.apple.com/safari/download/ ), delete Internet Explorer from your computer, <strong>punch yourself in the face</strong>, and get me a pulled pork sandwich.</p></blockquote>
<p>Yeah. I like the line <strong>punch yourself in the face</strong> &#8230; That&#8217;s why it&#8217;s bold &#8230; twice!</p>
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		<title>Don&#8217;t be that guy!</title>
		<link>http://www.mindtoss.com/2009/07/29/dont-be-that-guy/</link>
		<comments>http://www.mindtoss.com/2009/07/29/dont-be-that-guy/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 03:18:51 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=538</guid>
		<description><![CDATA[I love the &#8220;Don&#8217;t be that guy&#8221; spots created by OLSON for Fifth Third bank. They are clever and funny at the same time without ramming the message down your [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="520" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://embedr.com/swf/slider/dont-be-that-guy-fifth-third-bank/425/520/default/false/std" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="520" src="http://embedr.com/swf/slider/dont-be-that-guy-fifth-third-bank/425/520/default/false/std" wmode="transparent" allowfullscreen="true"></embed></object></p>
<p>I love the &#8220;Don&#8217;t be that guy&#8221; spots created by <a title="OLSON" href="http://www.oco.com/" target="_blank">OLSON</a> for Fifth Third bank. They are clever and funny at the same time without ramming the message down your throat. The problem is that I&#8217;ve never actually seen any of the spots on TV even thought Fifth Third has a presence in my town.I believe these videos are intended to be viral. With that said, it&#8217;s about time some clever spots got some air time.</p>
<p>The &#8220;In the dark&#8221; spot with the Snuggies is classic. They never mention the product yet the message ties beautifully back to the Fifth Third tag line at the end. Well done!</p>
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		<title>Ikea rules!</title>
		<link>http://www.mindtoss.com/2008/08/02/ikea-rules/</link>
		<comments>http://www.mindtoss.com/2008/08/02/ikea-rules/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 19:45:50 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Art]]></category>
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		<category><![CDATA[Gadget]]></category>
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		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[lights]]></category>

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		<description><![CDATA[Ikea is probably one of the best known global brands. Thank god they finally built one in my neck of the woods. Their top notch design, no nonsense approach is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-8fe05fcd-1611-41bd-bf55-9928bf241b3f.jpeg"><img class="alignnone size-full wp-image-254" title="l-640-480-8fe05fcd-1611-41bd-bf55-9928bf241b3f.jpeg" src="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-8fe05fcd-1611-41bd-bf55-9928bf241b3f.jpeg" alt="" width="450" height="338" /></a></p>
<p><a href="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-0671d540-1f2d-40b0-b80f-c53400dff706.jpeg"><img class="alignnone size-full wp-image-253" title="l-640-480-0671d540-1f2d-40b0-b80f-c53400dff706.jpeg" src="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-0671d540-1f2d-40b0-b80f-c53400dff706.jpeg" alt="" width="450" height="338" /></a></p>
<p><a href="http://www.mindtoss.com/wp-content/uploads/2008/08/p-640-480-71ac4aee-d255-419e-8607-0df161558b45.jpeg"><img class="alignnone size-full wp-image-252" title="p-640-480-71ac4aee-d255-419e-8607-0df161558b45.jpeg" src="http://www.mindtoss.com/wp-content/uploads/2008/08/p-640-480-71ac4aee-d255-419e-8607-0df161558b45.jpeg" alt="" width="450" height="600" /></a></p>
<p><a href="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-36834957-592e-460b-bb28-3c8efdcaa57c.jpeg"><img class="alignnone size-full wp-image-251" title="l-640-480-36834957-592e-460b-bb28-3c8efdcaa57c.jpeg" src="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-36834957-592e-460b-bb28-3c8efdcaa57c.jpeg" alt="" width="450" height="338" /></a></p>
<p><img class="alignnone size-full wp-image-250" title="l-640-480-512f28be-a70a-4aee-bef0-c0fede0c8166.jpeg" src="http://www.mindtoss.com/wp-content/uploads/2008/08/l-640-480-512f28be-a70a-4aee-bef0-c0fede0c8166.jpeg" alt="" width="450" height="337" /></p>
<p>Ikea is probably one of the best known global brands. Thank god they finally built one in my neck of the woods.</p>
<p>Their top notch design, no nonsense approach is at the heart of their success. It&#8217;s hard to walk through, what seems like miles of aisles, and leave empty handed.</p>
<p>Posted from iPhone.</p>
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		<title>Walmart&#8217;s new look</title>
		<link>http://www.mindtoss.com/2008/07/21/walmarts-new-look/</link>
		<comments>http://www.mindtoss.com/2008/07/21/walmarts-new-look/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 12:06:17 +0000</pubDate>
		<dc:creator>stephen chip</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://www.mindtoss.com/?p=246</guid>
		<description><![CDATA[Walmart has changed the look of it&#8217;s website and more presumably their logo. Gone is the star that separated the &#8220;Wal&#8221; and &#8220;mart.&#8221; They are going for a hipper new [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #0000ee; text-decoration: underline;"><img class="alignnone size-medium wp-image-248" title="walmart_target" src="http://www.mindtoss.com/wp-content/uploads/2008/07/walmart_target-300x80.gif" alt="Walmart vs. Target" width="300" height="80" /></span></p>
<p>Walmart has changed the look of it&#8217;s website and more presumably their logo. Gone is the star that separated the &#8220;Wal&#8221; and &#8220;mart.&#8221; They are going for a hipper new look. Unfortunately, it looks like they&#8217;re trying a bit too hard to be Target. </p>
<p><strong>Let&#8217;s analyze the logo:</strong><br />
First off, what&#8217;s with the new symbol? It looks like a dingbat from <a title="ITC Zaph Dingbats Font Family" href="http://www.linotype.com/852/itczapfdingbats-family.html" target="_blank">Zaph Dingbats</a>. (To be fair, the spacing has been adjusted and color added but come on, do they think it&#8217;s clever and nobody will notice?) The symbol looks sadly out of place. Removing the star was a good idea. (I never quite understood why it was there in the first place) Blue.. not a bad choice for the type. I really like the color blue they chose. Yellow for the dingbat just doesn&#8217;t work. It&#8217;s probably not the color as much as it is the logo.</p>
<p><strong>Now for the tag line:<br />
</strong> They ditched the old line &#8220;Always Low Prices.&#8221; I guess by this point most people know pretty much that Walmart is a deep discount/bargain store. So what do the brain trust over at Walmart come up with? &#8220;Save money. Live better. WHAT! Okay, I get the save money part. I think the whole world gets that. LIVE BETTER?? We&#8217;re supposed to live better if we shop at Walmart? Is that what they&#8217;re getting at? I don&#8217;t get it.</p>
<p>It no mystery that Walmart&#8217;s market share is declining. It&#8217;s not a bad idea to reinvent and reshape the brand. In this case it&#8217;s a total miscue. It&#8217;s obviously a decision made by a bunch of suits at Walmart.</p>
<p><strong>Target:</strong><br />
Target is an ever evolving brand name. They have great products at reasonable prices. And many cool designers to boot. Also, when a new Target comes to town, the community is actually happy about it. You don&#8217;t see anyone protesting or showing up at city board meetings attempting to block a new Target. The same cannot be said of Walmart.</p>
<p>Target has since dropped the &#8220;Target&#8221; name from the logo. Anyone can easily recognize the brand sans the actual name beside it. Now that&#8217;s clever. </p>
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