mindtoss is the personal blog of stephen chip, a creative director living and working in boca raton, florida
Starbucks finally gets a clue — they start selling decent coffee!
When Starbucks recently introduced its new smoother coffee “Pike Place Roast“, I have to say that I was very skeptical. Let’s face it, Starbucks was more famous for it’s specialty coffee drinks than for its coffee. Dunkin’ Donuts, McDonalds and a slew of other coffee hucksters have beaten Starbucks in blind taste tests. McDonalds is knee deep in the coffee game and is certainly having an effect on Starbuck’s market share.
With that said, I have to say that I was very surprised. The coffee was delicious and every bit as good as the marketing campaign that accompanied it. The main issue that I have had with drinking Starbucks coffee in the past is how incredibly bitter it was. Not the case with “Pike Place.” It’s bold, smooth and very tasty. Ahh, the return to the days of old — when Starbucks was known for it’s coffee. There is also a throwback with the original siren logo that appears on the coffee cups. Kudos to Starbucks for pulling a winning clue out of the cluebag.
Also see:
Starbucks finally switches to free Wi-Fi!
Starbucks Sleeve
Jackhole goes to Starbucks
Do Starbucks corporate employees get free coffee?
Akeelah and the Bee and the Starbucks employee

Email is a necessity when it comes to communication. Here are a few of my tips from the cluebag:
If you reply to an email, don’t start a new topic without changing the subject.
Suppose you get an email titled “Meeting to determine the next meeting.” Everyone can chime in and give their two cents. Sure, maybe Bob can make it but Sally can’t. Perhaps several action items are added to the list – great! DON’T HIT REPLY AND ASK WHO IS VOLUNTEERING FOR THE UPCOMING BLOOD DRIVE WITHOUT CHANGING THE SUBJECT LINE. What’s worse is the fifteen new people who reply to this email. Every five replies a new subject is added WITH THE SAME SUBJECT LINE!
How do you expect me to find your email about the “Impending new project deadline” when you fail to CHANGE THE SUBJECT! I guess I’ll just spend 10 to 15 minutes hunting down your email. Better yet, I’ll call you on the phone and ask if you sent the email to me so I can be the fool. Oh, you say, you sent it on Tuesday at 4:39. Ah. Now I able to find it. Not because of the subject line – Meeting to determine the next meeting – but because I had to phone you and ASK YOU.
Don’t send an urgent, time sensitive email without any additional communication
Let’s suppose for a moment that I receive an email titled “Bake sale moved up one hour.” I’m knee deep in work and only periodically checking my email. The bake sale is in full swing when I receive a call asking “Where are you, the bake sale started 20 minutes ago?” I’ll tell you where I am – I’m planning on wrapping up what I’m working on because the bake sale STARTS IN 40 MINUTES! How about a friendly 8 second call letting me know about the time change. Better yet, how about taking 11 steps, passing by my office and “THE BAKE SALE TIME HAS CHANGED!”
Don’t send ridiculous jokes or chain letters
I really don’t care if a terrible plague swallows up the earth if I don’t immediately forward your email to 20 of my friends. It’s a shame too. I’m sure my friends would really enjoy reading your silly email. Also, I’m not going to send money to some joker in South Africa because of his pathetic sob story about his millions of dollars temporarily tied up. I don’t care. I use email for communication with friends and colleagues.
Roughly 10 years ago I finally had to write a “STOP SENDING ME JOKES” email to a longtime friend. I don’t think he took it too well. Even after sending that scathing email, he would occasionally send me a “THIS IS REALLY, REALLY, FUNNY” email. Unfortunately he was not always right. And that’s putting it mildly. I was forced to create a filter so I wouldn’t get sucked into reading more nonsense.
On the other hand, I do sometimes look forward to certain joke emails which actually ARE funny. I guess there is a trusted source for everything.
Come on people, time to get the clue bag. Reach deep and grab a clue! A little etiquette goes a long way. Where’s the love? How about a little consideration for your fellow neighbor.