The Honda Element Commercials are well done, funny, and simple. Honda reaches out to their key demographic with a BIG “What up?” On the other hand, the Honda Odyssey commercials also reach out to their target demo but without the pizazz.

Check out the mini site:elementandfriends.com Here you’ll be able to play the companion game driving either the EX or SC model. The game is fun to play and addictive. The basic premise is you drive around an island, in an Element of course, looking for the animals from the commercials. When you see one, a talk bubble pops up. You can either speak with them [initiate dialog between the Element and the animal] or play a game. The animals are an interesting bunch.

So, which commercial do you like the best?

Also see:
Forget the Honda Odyssey Viking spot

The Honda Odyssey Viking spot isn’t all that cool. Oh yeah, sure I think I’ll buy an Odyssey because it reminds me of the old van culture of the 70s + 80s. But van culture is so much cooler now, right? Nothing says cool better than a Honda mini van.

I know men who are cringing right now at the thought of even owning a mini van. Because they’re probably thinking “Hey, that commercial was pretty cool.” “If I purchase that mini van, I probably won’t feel like a soccer mom driving it.”

Commercials over the years have certainly become more entertaining. Agencies will use bands you never thought would end up in commercials. They use humor as the main hook. They dig deep and deliver a result that has you saying “what the heck was that?” I still haven’t seen anything as cool as the Honda “Cog” spot. It’s nothing short of brilliant. The funny thing is that the commercial is two minutes long and I remembered that it was Honda. How many times do you see a spot and cannot for the life of you remember who it was for. Only in Europe does an agency get to produce something so cool that it becomes an instant classic.

Isn’t it nice when things just work…