The other day I stopped in Starbucks and ordered a coffee and a muffin. My muffin was packaged in the bag above. I read the copy printed on the outside of the bag. I almost couldn’t believe it. I read it once … then again. It read like it’s written by an 8 year old kid!

Here is the copy as it appears on the bag:

Hi,
We’re making a change. Using simpler
recipes and taking out artificial
ingredients. So your food not only
tastes better, it is better. It’s a good
start. But we think it’s a good one
Hope you do too  Enjoy.

Your Friends at Starbucks

P.S. More to come.

Missing punctuation, capitalization errors and overall – it lacks style!

Everybody looking at the photo above instantly recognizes exactly what it is. The big difference is what people call it. I listed a few examples – basket, buggy, cart – for starters.

I have to tell you it drives me crazy when I’m at the grocery store and I hear someone refer to it as a “buggy.” A buggy? Isn’t that what parents use to push around their little baby as in “baby buggy.” Just the other day at the grocery store I heard a little old lady ask her husband rather loudly.. “ARE YOU GOING TO GET A BUGGY HENRY?  HENRY, THE BUGGY, GET A BUGGY HENRY!  I had this horrible expression of disgust on my face. I can’t really say why it bugs me so much but apparently it does. Of course the loud screeching voice didn’t help matters.

On the other hand, I don’t really mind the reference – Basket.  Although I don’t personally use the term, it doesn’t really bother me. I can sign off on basket. It seems to fit. But not as well as cart. I like the term cart. Let’s face it, you’re shopping on the internet, do you click the buggy button. Uh, NO!. It’s called a shopping cart. And that’s just the way I like it!

What are some of the names you have called it?

I love the “Don’t be that guy” spots created by OLSON for Fifth Third bank. They are clever and funny at the same time without ramming the message down your throat. The problem is that I’ve never actually seen any of the spots on TV even thought Fifth Third has a presence in my town.I believe these videos are intended to be viral. With that said, it’s about time some clever spots got some air time.

The “In the dark” spot with the Snuggies is classic. They never mention the product yet the message ties beautifully back to the Fifth Third tag line at the end. Well done!

Clearly not all airlines are created equal. Flying Continental Airlines is something else. Sitting up straight in my seat with my knees jammed into the seat in front of me is absolutely no fun. I guess once you fly jetBlue or Virgin American, the others just don’t stack up!

HardTimes :: iFingrU from ze frank on Vimeo.

Ze Frank strikes again with a funny new app! You don’t even have to visit the app store to get it!