mindtoss is the personal blog of stephen chip, a creative director living and working in boca raton, florida
The Honda Element Commercials are well done, funny, and simple. Honda reaches out to their key demographic with a BIG “What up?” On the other hand, the Honda Odyssey commercials also reach out to their target demo but without the pizazz.
Check out the mini site:elementandfriends.com Here you’ll be able to play the companion game driving either the EX or SC model. The game is fun to play and addictive. The basic premise is you drive around an island, in an Element of course, looking for the animals from the commercials. When you see one, a talk bubble pops up. You can either speak with them [initiate dialog between the Element and the animal] or play a game. The animals are an interesting bunch.
So, which commercial do you like the best?
Also see:
Forget the Honda Odyssey Viking spot
A very funny rant on non-profits and global warming. Zefrank is funny and quite original. Why don’t they give this guy complete complete control over Saturday Night Live and fire the other writers. Better yet, cancel Saturday Night Live and start “Zefrank Show.”
C’mon Lorne Michaels, it’s time to give someone else a shot!
via zefrank.com

Here’s a funny gift that says “Hey, I know you travel quite a bit and are tired of other people grabbing your luggage.” Nice gift and it’s only $10 bucks.
Identify your luggage from afar with these vivid luggage tags. Featuring refreshing colors, fluorescent plastic zip ties, name and address fields and messages like “careful: my shoes are inside,” these disposable tags are just the cure for jetlag and frequently confused luggage. Sold as a set of six.
After sitting through hours of children’s programing, you almost expect something like this might happen. Let’s face it, a gator can be pretty mean. Dealing with all those singing muppets eventually pushes Gali to the edge.
Gali the Aligator
Here comes Gali the Alligator
He’s a puppet decimator
Little birdies chewed to death
You can smell blood on his breathCuddly bunnies live in fear
And he’ll pull off their fluffy ears
Better stay off of his path
You want to escape his wrath
Watch out Barney – you’re next!

The other day a random conversation broke out about what it would be like to be a worker who cleans septic tanks. As you can imagine, the jokes ensued. A crappy job with crappy wages. What do you do? I work with crap all day, and you? So after about 5 minutes or so, all jokes were exhausted.
Speaking of crap, here is an ad that makes a point… I guess. I especially like the title “There are better ways to make career”. Click here to see different angles.
You would never be able to get away with anything like this in the states. Everyone is far too PC and uptight.