mindtoss is the personal blog of stephen chip, a creative director living and working in boca raton, florida
A very funny rant on non-profits and global warming. Zefrank is funny and quite original. Why don’t they give this guy complete complete control over Saturday Night Live and fire the other writers. Better yet, cancel Saturday Night Live and start “Zefrank Show.”
C’mon Lorne Michaels, it’s time to give someone else a shot!
via zefrank.com

It’s that time of year again. Time to switch our clocks forward one hour. Except this year we’re making the switch one month earlier. The Energy Policy Act of 2005 extended Daylight Saving Time in an effort to curtail U.S. fuel consumption. Great. How exactly does that work?
To tell you the truth I’m not concerned about why we’re changing it. I’m more concerned with why we keep changing it back and forth. Wouldn’t it be easier to just set it and forget it.
Is there really a reason or are we all just begging for a darker, colder winter? What about the guy who is gassing up his car in the middle of January after work. I betcha he would love to have that extra hour back. It would be a bit warmer because the sun would be out. As soon as the sun goes down, that’s when it starts to feel really cold. Of course now I live in Florida so it doesn’t bother me anymore. I do remember all to well though.
Oh but wait… I just thought of something exciting! We can look forward to that extra hour of sleep when we set it back again the first week of November! Ahhhh that IS something great to look forward to. Even if it wears off in a couple of days. Yes indeed… I guess it’s all about that extra hour of sleep.
Remind me again why we’re changing our clocks?

The (RED) campaign, which celebrities like Bono, Christy Turlington, Oprah Winfrey, Chris Rock, Steven Spielberg endorsed, has apparantly failed miserably. The campaign’s intent was to raise millions for Aids in Africa. Even myspace.com got in on the act as a media sponsor.
The campaign has only brought in 18 million to date. Seems like a pretty good figure, right? Well compared to the advertising budget of up to 100 million – it turns out it’s not such a good take.
According to Advertising Age:
The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business. It threatens to spur a backlash, not just against the Red campaign — which ambitiously set out to change the cause-marketing model by allowing partners to profit from charity — but also for the brands involved.
Maybe bono has an extra $18 million lying around to match the dismal figure. Buy less crap has put up an outstanding site which mocks our boy Bono and the whole red campaign with a simple message – Buy (Less). Give more.
Right on.
Although there are a lot of fans of Southwest Airlines out there, I cannot be counted as one of them. After flying them this past weekend from South Florida to New Orleans, there is plenty for me to gripe about.
First of all, I’m not a fan of Southwest’s open seating policy. Sure it sounds like a great idea getting to choose where you would like to sit. However, it is only a great idea if the plane is 50% filled. If the plane is over sold, like most of the flights on Southwest, it doesn’t really work out for the consumer. Instead of a seat assignment, you receive a letter on your boarding pass – either A, B, or C. Of course the letters are first come first serve. “A”s, then “B”s, then “C”s. And here’s what that translates to:
A – Aisle – What the first people in the plane usually select
B – Window – Not the Aisle but close enough
C – Center – What the last resort is if you wish to fly

In a word… nothing.
The music played throughout ABCs coverage of the 2006 NBA finals is old man classic rocker Tom Petty. The Mavericks are introduced to The Who’s “Eminence Front”. What? Eminence front? Yes siree.
It’s hard to imagine in 2006 that we would be watching a finals game with old dinosaur rockers at the helm. Last time I checked it was 2006. Basketball is all about attitude. It’s about a lifestyle. It’s about tatoos.
Heard any:
Black Eyed Peas…
50cent…
Mike Jones…
Kanye West…
Nope!
Instead it’s good ‘ol boy TOM PETTY and one foot in the grave rockers THE WHO.
Hey ABC, time to make some producer changes at your outdated network. Pay attention to what’s going on in the world cause here comes the newsflash… TOM PETTY and THE WHO signed off in 1982.